We’ve all heard the joke that says “what goes around comes around.” The problem is that it’s the wrong joke. What comes around doesn’t always come around.
The problem is that money and economics can change before we’ve thought it out too much. In the early 2000s, the idea that “you can build something and it will be there with the next thing” was the stuff of fun, but in hindsight, it's just turned into a nightmare.
There is a good chance that the business world has already entered a sort of “death loop”
where all it does is repeat the same cycle over and over again. It’s not uncommon for companies to reach a point where they can’t make money anymore. They are forced to close production lines, cut jobs, or have their products repackaged and sold under a different name.
This is true for some companies, especially those that have been around for a long time. But with things like Amazon, Netflix, and others, it’s happening more and more. The reason isn’t just that you can build and build and build, it’s that you can’t.
I’m not trying to be rude to Amazon or Netflix,
but the problem is that the industry has been around for about as long as they’ve been around. Amazon is the best-selling book site in America, and Netflix is the fastest-growing Internet TV service. They’re not going anywhere, and they’re not going to be forced out either. They’re too big to fail.
And that is why I think Amazon, Netflix, and others are flirting with disaster. And that is why I think we need to start worrying about what our own company’s going to be like if they do go. Because the first thing that happens is that we all lose all our jobs. Because the second thing that happens is that Google and Facebook become irrelevant. Because once that happens, people are going to start thinking about buying their products from Amazon and Netflix.
Amazon is a company people like my mom know about.
But a lot of people don’t know Amazon that well. If Amazon loses a lot of its business, it won’t be because a big earthquake hits or because of a terrorist attack. It will be because Amazon is going to start opening stores that don’t sell the same thing they do and they have to figure out how to keep the stores from closing. That’s the problem.
That’s what the new book-selling model is all about. It will be the first time since the late ’90s that Amazon doesn’t have stores that sell the same thing they sell. It’s an interesting thing to think about.
Amazon is the most convenient online retailer, but the model they have is the first one that we’re seeing. For now, Amazon does like things that are close to the “regular” retail business. I mean, I think Amazon’s going to be a really good place for small businesses. That said, it may not be the place to start off, especially if you’re a small business with a small inventory of products.
I think it’s important to know that Amazon is not a “normal” retail business.
Amazon isn’t a mega-retailer, like Sears, Walmart, or even big box stores like Target. Amazon is a small business that sells a relatively small number of products. Amazon is a very unique small business that is not like the very large retailers that they are a part of.
Amazon isn’t a typical retail store like that of Walmart, Sears, etc. because they sell a relatively small number of products. Amazon is a very unique small business that is not like the very large retailers that they are a part of. Amazon isn’t a mega-retailer, in other words, because that’s a very specific type of store. Amazon is much more like a “one-stop-shop” for a lot of small businesses.
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